Laying the Groundwork for Success: Marketing & Prepping for Your Festival Shows
Shoreline Center – Arden Room
18560 1st Ave NE
Shoreline, WA 98155
$15, get tickets online at Brown Paper Tickets
Are you new to the art of art festivals (or returning and want to learn a few new tricks)? Want to get a better handle on balancing your art and your business in a festival venue? As we near the start of the 2018 summer festival season, the coordinators for the Shoreline Arts Festival’s Artist Marketplace, Jody McCrain & Sella Rush, offer their perspective on the festival scene, share their successes and secrets, and hopefully spark new ideas for you.
This workshop will cover how to lay the groundwork for a great festival using social media & word of mouth to market your events, effective booth set-up & display, and proper equipment prep (money, packaging, emergencies).
About the Instructors:
Co-founder of McCrain Photography, Jody McCrain has been involved with the art festival world for the past nine years. She and her husband, Phil McCrain, have participated in many local and regional festivals throughout the Northwest. She has also served as co-director of the Shoreline Artists’ Market for the past six years (last five with Sella Rush). She is a member of the Northwest Art Alliance (Best of the Northwest) Board, and she recently accepted the position of Artist Selection and Jury Pool Coordinator. Having experienced festivals from both the artist and business side, Jody is excited to share with other artists the highs and lows of this journey.
Shoreline-based jewelry artist Sella Rush (of Shi-Shi Design) has been selling her handmade pieces in the Pacific NW for eight years. During that time, she’s been accepted, wait-listed, and–shockingly–rejected for festivals and markets throughout the area. Sella has also served as co-coordinator (with Jody McCrain) of the Shoreline Arts Festival’s Artist Marketplace for the past five years. As an active artist and festival organizer, Sella is very happy to share with her fellow artists the lessons she’s learned on both sides of the glass.
Executive Director for the Shoreline-Lake Forest Park Arts Council, Hoffman knows the ins and outs of putting your best foot forward. She has sat on the Board of Directors for the Sweet Pea Arts Festival which boasts an annual audience of over 15,000, has directed three art galleries, has sat on countless juries, and has owned and operated her own Fine Art Business for the last 10 years. In addition to being on staff with the Arts Council, Hoffman does business consulting with artists ready to increase their level of professional polish and make their art their business.